South by Southwest: Thank You For Smoking & More

Jason Reitman's Thank You For Smoking :
"Nick Naylor, chief spokesman for Big Tobacco, makes his living defending the rights of smokers and cigarette makers in today's neo-puritanical culture. Confronted by health zealots out to ban tobacco and an opportunistic senator who wants to put poison labels on cigarette packs, Nick goes on a PR offensive, spinning away the dangers of cigarettes. Nick says he is just doing what it takes to pay the mortgage, but the increased scrutiny of his son and a very real death threat may force him to think differently."
This is just one of the films being screened at SXSW Film (South by Southwest) that launched in Austin, Texas today. It will run March 10-18 and will be joined by SXSW Music this Wednesday, March 15-19. The best news? Nayeli's "on the ground" and will be blogging soon. Keep your eyes peeled!